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© 2015 MORGADO DESIGN LLC

WEST VIRGINIA SYMPHONY ORCHESTRA

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OVERVIEW
Morgado Design was the agency of record for the West Virginia Symphony Orchestra –the state's premier performing arts organization, for four years. During that time period, the WVSO presented more than 50 concerts annually in the world-class Maier Foundation Performance Hall at the Clay Center for the Arts and Sciences in Charleston, WV.

STRATEGY
We consistently worked to present the magic and energy of the Symphony in a playful and personal way. "Share the Music" was the theme for the 2011 season and in in 2012 we rolled out "Music All Around" with our season brochure which reached over 30,000 households. The piece features musicians performing in iconic public settings in downtown WV and was also featured in a recent Charleston Daily Mail story.

For the 2014-15 season "Life is Better with Music" became the theme. The styling, in addition to artists, took a peer-to-peer approach and featured audience members of all ages and backgrounds. 

Morgado Design worked closely with the WVSO in designing and developing event marketing materials throughout the year and also consulted on additional communication initiatives.

Life is truly better with music.


MEDIA
Print/directmail, POP, grassroots, digital/web.