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© 2015 MORGADO DESIGN LLC

UNIVERSITY OF CHARLESTON

OVERVIEW
In 2010, the University of Charleston selected Morgado Design from a pool of shops to produce a comprehensive and unique fundraising package for a state-of-the-art sports and fitness center. 

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STRATEGY
The creative approach focused on the benefits and impacts a successful athletic program has on a university and ultimately the community.

Considering our audience – potential donors, we implemented a bold positioning statement: "Our Vision. Their Future. A Smart Investment." The call-to-action was just as direct: "Help us Build it." We also featured student and staff testimonials and featured donors, for a compelling peer-to-peer component.

Last year, UC announced they would be breaking ground on the addition in spring of 2015, and expect completion of the facility by summer of 2016.

 

MEDIA
Print, video, web.

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