UNIVERSITY OF CHARLESTON

OVERVIEW
When the University of Charleston needed a bold, comprehensive and unique fundraising campaign for a $20m state-of-the-art sports and fitness center, they selected my consultancy from a pool of shops–and together, we delivered. The collaborative work involved multiple teams including the university's fundraising, PR and marketing departments along with the president's oversight and direction.

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STRATEGY
The approach focused on the benefits and impacts a successful athletic program has on a university and ultimately the community.

Considering our audience – potential donors, we implemented a bold positioning statement: "Our Vision. Their Future. A Smart Investment." The call-to-action was just as direct: "Help us Build it." We also featured student and staff testimonials and featured donors, for a compelling peer-to-peer component.

Today, the facility boasts not only a updated fitness area but a tech-themed "Innovation Center."

MEDIA
Print, video, web.