PREVENT CHILD ABUSE WEST VIRGINIA / TEAM FOR WV CHILDREN
As we celebrate our tenth year of collaborating with the amazing people of Prevent Child Abuse West Virginia, it's almost impossible not to reflect on our history together. From safe sleep and shaken baby prevention campaigns, to child abuse & neglect and legislative outreach events, the efforts have been focused and sustained. Informing and changing behavior are impossible without an open, informed an energetic mindset. We've made progress, but there's still work to do –and our appreciation for being the marketing partner selected for this organization is beyond measure.
While every project starts with a thorough review of our audience, research and objectives, we place a heavy emphasis on upbeat and engaging imagery delivered with genuine messaging, no matter how clinical the communication may be.
From TV, web/digital to print and press events and conferences, we have been active in providing creative and strategic support for TEAM for West Virginia Children / Prevent Child Abuse West Virginia, every step of the way for over 7 years.
The piece above became the springboard for all new creative and messaging for TEAM's child abuse and neglect prevention efforts. It contained detailed clinical information while conveying the organizations ultimate goal –to be advocates for happy and healthy childhoods. With that reframing, we set out to produce authentic media which celebrated what a child's life should be about.