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© 2015 MORGADO DESIGN LLC

HARTLEY OIL COMPANY

OVERVIEW
Hartley Oil Company, inc., a West Virginia-based industrial services company, hired Morgado Design to redesign the company's identity and visual system to better represent their expanded service offerings and capabilities domestically and internationally.

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STRATEGY
While the company's services and model evolved, one thing didn't change –their mission, which was the springboard for the new brand identity. And in addition to the identity, photography was comissioned and a new website was developed. 

The new creative highlights their most valuable asset –people while representing with their mission of value and hard work. 

 

MEDIA
Print, digital/web