COVENANT HOUSE

OVERVIEW
Founded in 1981, Covenant House offers a diverse array of social services and programs designed to help those in need with basic necessities while creating social change through advocacy and education initiatives.

30 years later, I was thrilled to be selected to redesign the Covenant House of West Virginia's identity system, collateral and website as the organization prepared to mark their 30th year of service to the community.

MD-COV-ID

1/18

The updates were completed in time for the organization's national debut when they were selected as a recipient for the Today Show's "Lend a Hand Campaign." On hand was the Today Show's Al Roker, who presented Covenant House with donations totaling more than $1.4 million –including 4 truckloads of items that were distributed statewide. The broadcast aired live from the Clay Center's courtyard.

STRATEGY
Over the years, Covenant House has built a ton of brand equity with its trademark color palette and iconic residence. For the redesign, we built and paid tribute to those elements while introducing a look that was bolder and stronger. In addition to the identity update, we commissioned and art directed photoshoots, redesigned their website and produced a variety of corporate materials from internal collateral to fundraising materials.

MEDIA
Print/directmail, web